Live from BoFeWo 2025: When sensuality meets entrepreneurial spirit
Maker Talk with Naturally Naughty in the Art of Unreason
Hello and welcome to The Art of Unreason , the BDSM podcast by Sebastian Stix. This episode is from the third live broadcast of BoFeWo (Bondage Festish World) , which took place in Hofheim in mid-October. We'd like to take another look back at our trade fair highlights of 2025.
Three days with over 100 exhibitors and a packed booth with a live audience. In between: genuine conversations with the people who make things possible. This episode brings together exactly that – maker stories, reflections, turning points, and new beginnings.
One of these conversations took place on Friday – and it stands out somewhat:
Maker Talk with Ginger from Naturally Naughty .
Sensuality instead of shock effect
Naturally Naughty is not a typical " kink product." Ingwer speaks openly about why his aim was never provocation, but rather experience . About warmth, physical sensation, senses. About products that spark curiosity – even for people who wouldn't (yet) describe themselves as kinky.
In the podcast, he explains why Naturally Naughty, while rooted in the scene, is consciously opening itself up to the outside world. He describes how suddenly even people without a BDSM background are starting conversations about ginger, warmth, and sensuality. And why that's precisely the key.
Marketing: When social media keeps holding you back
Shadowbans, account suspensions, no ads, no reach – Ingwer describes very honestly how frustrating marketing in the sexual wellness sector can be. And why classic strategies often fail here.
His answer: Podcasts , live experiences, trade fairs, real conversations.
Don't explain until you drop – let people experience it. A spritz of spray on the back of the hand says more than any PowerPoint presentation.
Ideas are not born in an ivory tower.
Whether it's kinky cocktails , gastro collaborations, international tests in South Korea or a critical look at major trade fairs like Venus – Ingwer provides insights that are rarely heard so openly.
He talks about things that didn't work out. About respecting big markets. About patience. And about why true credibility in the kink industry isn't a costume.
Why you should listen to this episode
This podcast episode is not a sales pitch .
She is honest, personal, sometimes uncomfortable – and that's exactly why she's so exciting.
If you want to know:
- How to build a business in a niche that is constantly being held back.
- why sensuality sells more than reach
- and how entrepreneurial spirit, kink and attitude come together
👉 Then be sure to listen to episode 135 – the live special from BoFeWo 2025.
Ideally with headphones. Ideally, all the way to the end.
(More Maker Talks from this live episode are also waiting)
